Will it blend?

The sender of this message comes in the form of Tom Dickson, but in reality he acts as a puppet of the company Blendtec in advertising for its heavy duty blender. This company, like all others, tries to make a profit for its efforts. To gain its profit, Blendtec attempts to prove the viability and usefulness of one of its blenders.
The sample above is just one of multiple advertising messages of the same variety. Each attempts to show the durability, power, and dependability of a Blendtec blender. In this particular version of the commercial, Blendtec makes use of a popular cultural figure to spread appeal. With the popularity of Chuck Norris jokes among the younger demographics, trying to blend Chuck gives the message of a great blender which can blend almost anything, excluded Chuck Norris. Also, since these commercials primarily show up on the internet, the company targets computer users which means mostly younger generations. Blendtec subtly insinuates that their blenders kill the bad things in the world.
The message itself is composed of basic language. The host uses little, if any, examples of higher vocabulary or language. Tom attempts to appeal to the viewers with slower, deliberate speaking. This achieves a false sense of elevation; however, as false as it may be, it works for its purpose. This purpose of the simplistic language is to help the viewer connect and not feel separated from the sellers of the product.
This commercial uses logic to appeal to the younger generation. As stated previously, this advertisement utilizes the infamy of a celebrity, Chuck Norris. Also, the company attempts to associate its name with that same infamy to add prestige. As with many other commercials of today, comedic value also plays a part as it tries to appeal to the humor of the viewers. Blendtec targeted a certain viewer and modified its advertisement to appeal to that demographic.